Is SEO a Dying Industry
Is SEO a Dying Industry?

The million-dollar question, ‘Is SEO a Dying Industry”. The short answer is: SEO isn’t dead or dying; it’s evolving.

While it is true that Google Ads has changed the game by adjusting its algorithms, they’ve also made it easier to reach target audiences through SEO and paid ads. Before Google entered the scene, your net had to be a lot bigger, and filtering through irrelevant data was more prevalent. Click rates might be going down, but online ‘niche’ marketing is on the rise.

Even though it is constantly changing, SEO is here to stay. With an estimated value of nearly 100 billion dollars, SEO remains one of the most important industries in marketing. However, that is not to say the same old strategies will get you the traffic you hope for. The way people search and engage with content has also changed. Now, outdated SEO tactics are sure to tank your online search rankings.

Will SEO Exist in 5 Years?

SEO may still be alive and kicking, but many marketing tactics and trends have gone the way of the dodo. Making smart changes now can keep your page rankings high and avoid future pitfalls.

Moving into the future, some smart SEO moves to implement:

  • Relevance and quality are kings. Spamming links all over the web no longer achieves the same impact it once did. Hone the quality of every post you make to keep it relevant and fresh.
  • Stop obsessing over the number one spot. Instead, make sure your tags and keywords reflect your specific niche.
  • Keywords are FAR less important than the value of the information you are promoting. Make your information as pointed and thorough as possible, so your content is the very last the consumer will need. Be the authority on your topic, and it will show.

 Is SEO Worth Paying for?

Yes! SEO is constantly evolving. To remain ahead of the curve, investing in your business’s SEO is a wise move. Having said that, make sure you spend your hard-earned money wisely by contracting experienced individuals and by seeking proven methods of SEO outreach.

Is SEO Better than Google Ads?

The point of SEO is to push your site high in organic rankings so that consumers searching for content and services will see what you offer first. On the other hand, Ads allow you to target particular keywords and phrases with a generated ad. People searching for those keywords and phrases will run across your ad if they are in your targeted market area.

To argue for one over the other is an exercise in futility. For practical business purposes, they are equally useful tools to help build and promote your brand.

How To Tell If Your SEO Team Is Doing a Good Job or Not?
How To Tell If Your SEO Team Is Doing a Good Job or Not?

SEO teams are beneficial for online growth and exposure. They use various methods to help your website rank on web searches, but do you know if your SEO team is doing a good job, or are they just satisfactory? Since I operate in the same industry, I am exposing some tricks you should keep an eye open for.

Let us take a look at some signs.

Signs Your SEO Team Is Doing a Good Job

Independence

Let say you hired an agency for search engine optimization of your website. Your SEO team should generally be independent and are expected to be experts in their field. If they ask amateur questions that you are already aware of being a non-expert, STOP RIGHT THERE. Something is wrong.  They should be able to work on your SEO campaign on their own, without basic directions. Precise, planned, and organized communication is a sign that your team is professional and experienced. If they ask you for resources, it is time to be suspicious.

Reporting

After a short time, preferably a week or two, you should be reported on the SEO team’s progress with a detailed game plan.

Growth

Wait for 3-4 months, and if nothing changes on your Google Console impressions and Clicks, it’s okay to be suspicious. An increased rank is always a good sign. But if your traffic drops, then you should be careful.

Good SEO Versus Mediocre SEO

Good SEO will always drive traffic to your website with the target keywords you have specified to your agency at the start. If you notice you are enjoying a good rank, but from the wrong keywords, something is wrong with the keywords. To check what specific keywords your web pages rank for, check your website’s Google Webmasters account.

Naturally, you will notice that your content has been optimized for a greater chance of ranking highly. Proper use of keywords and backlinks are apparent. Even the images are optimized.

Even when you interact with your SEO team, you can tell who is good or not. Good teams will give you all sorts of useful information. On the other hand, bad teams tend to hide their questionable techniques.

Do Not Focus Too Much on Traffic

Sometimes you will notice that your traffic is going down, but your revenue seems to be increasing. This can be a good thing as the visits now count towards more earnings. A lot of traffic but no revenue only looks good as a pretty graph.

Are You SEO Optimized?

These are some of the signs your SEO team is doing a good job at driving traffic to your website. We also recommend you learn some of the basics yourself. What do you think about our list?

 

More blogs related to search engine optimization.

Why are backlinks the #1 ranking factor in SEO?
5 Myths About SEO Marketing

 

Why backlinks are the #1 ranking factor in SEO?
Why backlinks are the #1 ranking factor in SEO?

The million-dollar question in the world of digital marketing is that “Why are backlinks the number #1 ranking factor in SEO”? Let’s try and answer it. The Google SEO algorithm is always searching for fresh rating variables, and so far, it has approximately found over two hundred factors that can influence your search rankings. But there might be hundreds more that Google currently uses and which are not public. Fortunately, they don’t have to work on them all. Most have little weight in SEO and are mostly used as tie-breakers rather than signals for rating.

What is a ranking factor in SEO?

The method of optimizing your website to place as high as possible in organic search engine rankings is search engine optimization (SEO). When discussing search, we use the word “organic” to refer to unpaid search results. This is distinct from ads (or PPC) pay-per-click, which is a technique that relies on attracting paying traffic. Algorithms that consider different features and metrics found relevant by Google are calculated by both paying and organic rankings on Google, and these are the ranking variables.

What are Backlinks?

While Google plans to step away from backlinks in the future, they remain the most critical ranking factor for your sites. Except for using black hat SEO tactics is already too dangerous; the connections have to come from several high authority websites equivalent to yours. Also, some Google patents claim that essential backlink metrics might also be freshness and traffic.

What Does The 2020 Google Page Experience Update Mean To The Websites?

By crawling and indexing numerous pieces of content on your website, search engines work. As a signal that allows them to interpret and properly index this material, the crawlers use internal connections. The word “internal links” applies to any hyperlink within your website, leading to an internal tab.

I say that backlinks are the most critical ranking factor right now because it is tested and tried. Yes, I have seen hundreds of clients over the years whose SEO was boosted after providing a specific number of backlinks.

Even if there are any more hidden reasons that backlinks are the #1 ranking factor, let them be, and let’s focus on creating more of these gold bricks. While you do, remember, the website’s domain authority and relevancy from where the backlink is coming from decides how powerful and effective the backlink will be for your website.

Interested in more SEO Blogs? Read this – 5 Myths About SEO Marketing

Digital Maxima can help increase your website’s Google ranking in a couple of months. Get in touch with the SEO Specialists.

 

5 Myths About SEO Marketing
5 Myths About SEO Marketing

SEO is a fantastic way to boost your presence and performance online, especially for eCommerce and other businesses. However, there are some fairly common myths about SEO marketing that refuse to die out. Today we will both examine them and debunk them.

Myth one: Keywords do not matter anymore

They still do. Even if Google Hummingbird changed searching, properly optimized content still ranks highly. Instead, search intent is what makes or breaks the SEO strategy. By knowing the intent, you can then optimize your content to provide answers to search questions.

Myth two: Only top-level domains win

This is not always true. Domains that end in .com and .net are very common, and that is why you see more of them. However, even websites with strange extensions can perform well. All they need is a good SEO strategy.

Myth three: Guest-posting is useless

If you think about it, this can not be true. Whether a blog post comes from the website owner or is written by a freelancer, good content is good content. It is poorly written content that Google penalizes. Google Panda will always punish poorly optimized articles.

Myth four: Keyword stuffing delists website

Not true. There might be a reason why a keyword appears so much, such as a research paper. What is more important is user experience, especially after Google announced new updates. Sprinkle your content with keywords appropriately, and you will be fine.

Myth five: Everything has to be fresh

This myth is easily debunked. Some websites cater to a narrow niche but still rank highly in search. While Google does like fresh content, this only affects news websites. Marketers do not have to worry.

Avoiding the Most Common Myths about SEO Marketing

Are you guilty of believing these myths about SEO marketing? Do not worry — now you know better, and you can avoid falling for them in the future. To help offset it, you can share what you learned with others. This can prevent the spread of misinformation so that everyone can benefit.

You May Also Like To Read – Why is Digital Marketing Education So Critical from 2021 to 2025?

 

Introduction to SEO Writing for Blog Writers
Introduction to SEO Writing for Blog Writers

SEO Writing for Blog Writers – Have to start from somewhere!

SEO writing for blog writers is about achieving their goals to create content that ranks well with Google and also has the ability to persuade people. Honestly speaking, with the ever evolving Google algorithms, this is not an easy task. Every little detail matters when you are working for SEO writing. You are building a brand with your words. An SEO writer fights at multiple fronts while composing his article.

The detailing of the SEO optimization includes the right keyword, the heading sizes, the use of LSI, and many more aspects. For beginners, you need to learn one thing at a time, master it, and then use it to create people-friendly and attention seeking writings.

Some important elements for beginners to consider for SEO writing are:

Heading sizes:

The different heading sizes range from h1 to h6. use the following sizes for the title, sib section, and subheadings.

  •       H1 subheading: title
  •       H2 subheading: subsection
  •       H3 subheading: subheading within a subsection

The last three heading sizes are less used because they are rarely needed The articles are generally covered using the first three main headings.

Introduction to SEO Writing for Blog Writers

Primary and secondary keywords:

You need to learn to optimize your article with the primary keywords for SEO Writing as an SEO Writer. Primary keywords are the most important ones and are used frequently throughout the whole document. Secondary sources are also important and are called LSI terms. This tells Google that you have thoroughly written your work. Google is the best site to search for your LSI terms. 

LSI Keywords: What are They and Do They Matter?

Meta description:

Add your keyword in the meta description to increase your chances of ranking in Google. This helps you set up keyword targeted pages that consistently rank on the top when anyone searches for the specific work.

For guidance and motivation to SEO Writing, reach out to me anytime.

 

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