Pay Attention To These Granular Metrics On Social Media

When measuring social media engagement, pay attention to these granular metrics.

The use of social media platforms during marketing is the most efficient way to keep track of every campaign and its performance online. However, traditional marketing strategies provided a challenge when it came to keeping track of the progress made by marketing campaigns, making it difficult to conduct a comprehensive assessment of performance, engagement, and improvement, among other vital factors to consider.

With social media, four vital metrics can help your organization keep track of how a specific campaign is doing by giving access to relevant tracking and measuring engagement. For example, according to a customer’s journey from prospect to an active participant, these granular metrics can help you assess the rate at which a campaign is converting prospects through client engagement.

Social Media Engagement Granular Metrics

Here are some of the key engagement KPI’s which can translate into your brand outreach on social media.

Awareness metrics

These metrics reflect the number of potential and current audiences on social media platforms, informing you of the attention your brand has acquired online. This is mostly associated with the ‘Impression’ or ‘Reach’ statistics on social channels. Therefore, it is essential for businesses that regularly use social media to monitor their brand awareness through the number of users they reach and develop ways to either improve failing areas or increase high-performing sectors.

Pay Attention To These Granular Metrics On Social Media

Several social media metrics can be used to assess your brand awareness, such as impressions, links, shares, and mentions. For example, to keep track of the number of times users mention your brand, using a brand monitoring tool is recommended. This will give you an accurate and precise measurement of the traction gained across different social media platforms.

Audience growth rate

This metric enables you to monitor the rate at which your brand is acquiring new followers, especially with increased Internet access across the globe. An audience growth rate helps your organization decide how to increase the rate at which new followers join your brand online.

Instagram Follower Statistics

Instagram Follower audience A

You can easily use this strategy to assess the rate at which your competition is gaining new followers and come up with ways to improve your own. Basically, by dividing the number of new followers by the total number of followers and multiplying it by a hundred, you can get the audience growth rate.

Potential reach

A potential reach metric provides you with the approximate number of users who could view your post during a particular reporting period. For example, if one of your followers shared your post, then a certain percentage of their audience is likely to consider, increasing your chances of increasing followers. Thus, an effective way of gauging progress is through analyzing the number of people who can be reached by your post.

Social Share of Voice

Knowing what people are saying about your brand is vital in planning ways to improve your campaign strategies. Most businesses can keep track of both direct and indirect mentions online. These metrics help organizations measure their brand scaling with competitors.

These Four engagement metrics are some of the most important and influential in knowing your position on the online space. Online marketing is highly competitive, and without the necessary tools, it becomes challenging to keep up with rival brands.

Also read ➤ How To Humanize Your Brand On Social Media

If I Made a One-Page Marketing Plan For a Small Business, What Should I Include?
If I Made a One-Page Marketing Plan For a Small Business, What Should I Include?

One-Page Digital Marketing Plan

A detailed one-page digital marketing plan covering everything is great, but there are times when a little bit less is actually more. A one-page digital marketing plan can cover everything while allowing you to make adjustments as needed.

Also, remember that the digital marketing strategy will vary from industry to industry. For example, a restaurant will have a different marketing goal than a B2B background screening company.

Nevertheless, there is a commonality in all marketing plans, which I will cover here in this blog.

For small businesses, here is what you should include in a one-page marketing strategy.


If I Made a One-Page Marketing Plan For a Small Business, What Should I Include?


What Should I Include in the Marketing Plan?

For starters, a one-page marketing plan is more of a summary than a detailed step-by-step paper. Approaching it with this in mind can help you stay concise and avoid rabbit holes. Focus on the big picture, and it’ll come together.

A title is always important to have. It keeps all your thoughts together and condenses everything in a few words. The next sentence or two can be about the service or product you intend to sell. Include how it affects your clients as well.

Writing down the target audience is very important, and you should make it clear who you are targeting. For instance, how is your product different from similar ones? Explain how in your marketing plan.


Planning for the Future – A Far-sighted Marketing Plan

Price, creative headlines, profit and loss, and special offers make up the next section of your marketing plan. These have to do with numbers, so you should have them calculated before setting things in stone. Other market information could also be included if you have some room.

Eventually, you’ll get to writing the goal down. Without a goal, your plan is likely to be aimless and confused. It would help if you thought hard about one and then harmonize everything.

You can include some other items: your budget, a timeline, and other plans relevant to the strategy. There are times when writing some extra details will help you form a clear picture.

For example, in the market information, you could write down a few threats and competitors to watch out for.

When you write your marketing plan, could you not write it without structure? Even keeping everything in tables and lists will make it coherent.


Types of Website Experience Elements – An Brief Overview


Why Should I Write a One-Page Marketing Plan?

A one-page marketing plan is often the first step and is definitely not the last. If you’re doing this for the first time, a short plan will easily allow you to make corrections and adjustments. However, with a solid plan, you’ll find getting started much easier.


Getting Your Marketing Plan Ready

With the help of a one-page marketing plan, you can start on a more detailed one. In turn, you can see your ideas and goals come to fruition. If you want to learn more about drafting your own one-page marketing plan, please visit our website today!


Five Reasons Why Email Marketing is Not Dead!


One Page Marketing Plan Summary

In summary, a digital marketing plan has to address the basic methodology on how to drive conversions and target the audience relevant to the brand.


If you still need more clarification, I am listing down few well-crafted templates of marketing plans. I hope these will give you a firm kickstart.


If you still have any questions, please connect with me on Instagram @ali.jaffar.zia or shoot a quick message here. 

Top Marketing Skills to put on a Resume in 2021
Top Marketing Skills to put on a Resume in 2021

To move forward and earn well, one should learn to understand that growth and comfort don’t coexist. Before you get yourself a good job, you should have a good resume in hand. One of the most influential businesswomen, Leah Busque, quotes, “I have never thought of myself as a female engineer, or founder, or a woman in tech. I think of myself as someone passionate.”

Since the modern world is all about establishing your own business, you need to have a firm grip on the marketing skills. Here are some of the most important marketing skills to put on a resume:

Video and audio production

Technology has rapidly transformed the marketing industry. Video and audio marketing are fast becoming the most powerful content marketing format. 87% of businesses are now using video for marketing. Most companies now are looking for people who can implement video marketing strategies to promote their business.

Digital psychology

When you can compel and persuade the subconscious mind to better examine the online behaviors through online touchpoints, it is super powerful for digital marketing. Could you include it in your resume? You can visit the digital psychology website for further guidance.

Customer service

Gaining a solid customer experience marketing is crucial to staying at the top of your digital marketing game. Customer service has penetrated at all levels of the business operations. If you are good with customers, you are seen as a future asset. 

Content creation

Content is king, and even though it is 2021, content specialists are seen as a good resource. Every company needs content, whether it is on their website, newsletter, or tradeshow marketing material. If you can learn the art and tools to generate good quality content, you are the first in the line to get a marketing position.




digital marketing education
Why is Digital Marketing Education So Critical from 2021 to 2025?

Would it affect you if you were naive to the internet? The short answer is YES. Although you would still survive, that is not be considered a good ‘quality of life’. Thus digital marketing education is critical for your professional and personal success. Let’s talk more about it.

Today, many businesses are turning to the Internet to sell their services and goods. As the majority of the world is stuck indoors due to COVID-19, it’s natural to conclude that online business is growing. Marketing teams must begin learning new skills, as digital marketing education can pave the way to successfully tapping into the online market. If you’re digitally proficient, you can work remotely on multiple projects.

Why is Digital Marketing Education Important?

A lot of old strategies that have been the standard for many years are becoming obsolete, especially when it comes to the lockdown. Stubbornly sticking to old ways will never end well as competitors are adopting new strategies and marketing techniques that outclass older methods.

With the rise of eCommerce and online banking, almost everything is done online. Visitors are most likely never going to interact with a human when buying something online. This is also because AI customer service technology is getting popular. Many businesses using AI that their customers were more satisfied.

Does Data Analysis Matter?

Another aspect of digital marketing gaining popularity today is data analysis. While it might not have been as important in the past, it will be important from now on. Data analysis allows the online business to adapt according to customer feedback as well as creating tailor-made responses to returning and new customers.

Some industries are experiencing a boom in VR and AR technology integration. One example is the automotive industry, where potential customers can use VR to simulate driving a specific vehicle model. VR can also be a good way to tell stories that allow for more immersion than staring at a screen. By 2025, the VR market is likely to become a staple of digital marketing.

The Future of Digital Marketing Education

Digital marketing education will be very important from 2021 to 2025, as businesses start selling more online. By learning new technologies, businesses can sell more and perform better. These new technologies are game-changers for the next five years.

Download ebooks related to digital marketing here.


why hire an agency
Advantages of digital marketing agencies for your business

Although we have gone a long way in digital marketing, some entrepreneurs still question its usefulness for their business. Business owner’s significant concerns include:

  • “Should we invest considerable sums in it?”
  • “What is the right amount to start with?”
  • “Is it worth it?”
  • “I can’t see what I am paying for,”
  • “I am not an expert in the field. Should I hire an agency?”

Next, the business owner has to decide whether he/she should hire an in-house team or outsource digital marketing to an agency. My answer to that would be biased, so I am listing down some practical benefits of digital marketing agencies and how business owners can use them to their advantage. 

Here goes:

  • They have diverse teams to achieve specific goals.
  • They are more accountable for producing results.
  • Overall, they cost you less as when you look at the scope of the services.
  • They don’t need training. Agencies are already experts in what they do.
  • Agencies are flexible and can efficiently work remotely as per your schedule.
  • All services under one roof.

Let me know what you think of these wondrous factors. I would be happy to answer any questions you might have. 


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