5 Critical Mistakes Digital Marketing Agencies Are Making
5 Critical Mistakes Digital Marketing Agencies Are Making

During the ongoing health crises, all of us were stuck inside our homes for our and other’s safety. This gave room to a plethora of approaches to twist and turn in dynamics and conduct. While digital marketing was already pretty strong in practice, the pandemic allowed it to grow in a more primary environment. Since we rested home for a positive reason, internet usage grew, and so did the scope of digital marketing. Previously, companies struggling to embark on the digital bandwagon also ran their course and hired dedicated teams for the job. However, some critical aspects or mistakes are being made by Digital Marketing agencies that should be looked upon at all costs.

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The field of Digital Marketing is growing every day, with agencies gearing up for future startups and existing giants of the industry. Nonetheless, no matter how much you are ready for the future, there should always be room for improvement. We have compiled a list of critical mistakes made by Digital Marketing agencies that should be corrected at all costs to improve.

 Target Audience Malfunction

Living in the digital age has its own perks. You get to see insights and analytics in real-time statistics about your business’s progress online. However, not using the said information is misconduct on the agency’s part. One such error is devising a plan but not knowing your target audience. Even if you have a killer strategy with sources and assets bolstering the digital marketing campaign, it will fail because it is not set in the right decision. Henceforth, an agency must know their target audience, who they are aiming at, and who should consume their product or service.

Remarketing Mistake

Congratulations! You have successfully satisfied a customer, but it never ends here. Neglecting to remarket hurts as much as cost because the lead could have transformed into a potential conversion. Digital Marketing agencies are so occupied looking for the next big deal that the conversion is ignored or forgotten. Getting new leads is fine and dandy, but the opportunity to retain existing customers would also contribute a lot.

Website Design

In an attempt to be visually appealing, Digital Marketing agencies commit a mistake by making the website design complex. There are countless times that we have closed the Chrome window because the website was confusing. Sometimes the layout is off, and other times you cannot find the “Add to Cart” button because it is hidden somewhere. The main aim should be a positive and user-friendly experience for the customer we want to visit again for conversion. The valuable information should be straightforward and relevant. It should lead to a point where it convinces the customer to click the proceed button.

Extinct and Outdated Website Design Trends

Forgetting to Optimize for Mobile

Designing and optimizing your website for the web is crucial; however, not optimizing your website for mobile devices is critical. This is because many people tend to use their smartphones or tablets to go online and make transactions. The poor optimizations would make the customer shift to a different website or quit altogether. Other than design, the optimizations include webpage launch speed, images, and much more.

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Ignoring Social Media Presence

It is great if your business has its own dedicated website optimized for mobile and desktop. However, the internet age has bestowed us all with social media platforms where potential comes to rest. Marketing agencies focus on website development while completely ignoring social media optimizations and presence. This is where your potential customers fade away. The reach is extensive if the business plays its cards right. Therefore, social media is as important as websites, maybe more so these days. While there are many, these critical mistakes made by Digital Marketing agencies go a long way. These affect how a business looks at its customer and how it takes the changing trends to drive growth.

The Crazy Competition in the Marketing Agency Industry
The Crazy Competition in the Marketing Agency Industry

The Crazy Competition in the Marketing Agency Industry – How To Survive in the Noise?

The current global marketing agency industry has become more competitive, with most organizations, whether big or small, adopting modern strategies to stay ahead of the competition. However, technology has not made it more accessible since digital marketing has dramatically expanded the reach of businesses through platforms that enhance their visibility.

Most organizations have had to redesign their organizational strategies and integrate them with modern digital solutions to widen the target audience. As a marketing agency in an industry that has grown ten times more over the past decade, you must consider the following strategies to help you succeed over the competition.

Know Your Target Audience

Don’t be part of the 80% that lacks sufficient client information to design a successful marketing strategy. Apart from keeping tabs on purchasing patterns used by clients, there is a lot of relevant data you can collect to enhance the success rate of all your marketing campaigns.

In an era where a vast majority of the global population has a digital footprint, gathering their social activity data is vital when timing purchases. Digital tools like Facebook Analytics is an efficient and effective tool that provides insight into what triggers your customers to purchasing.

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Get To Know The Competition

It is crucial to understand how the industry and market operate by assessing what the competition is doing as an organization. This is the best way to learn about areas you can improve as a business and learn other ways of reaching customers within your line of business.

Once you have made improvements to your business strategy, the next step involves finding out what the competition has not done—identifying the one thing that has not been done and designing ways to integrate it into your business model. This will give you an upper hand and expand your target audience.

Make Your Message Known

Tell your customers what they benefit from your services that the competition cannot provide. This is achieved by having a clear, precise, and concise message that speaks directly to your audience. As a result, a more significant percentage of prospects and leads have not made up their mind when seeking a marketing service provider by directly informing you how to cement their trust in your brand.

Personalize every message to suit the specific audience you aim to reach to broaden your chances of increasing sales and client loyalty.

Target New Markets

Venture into new markets aside from the one you have established your business. There are numerous pools of clients in many different markets for you to reach out to. Maintaining the same market may stagnate your organization since you compete for the same customers as many other industries.

However, before leaping into new markets, conduct an in-depth analysis of the preparedness of your business. Although new markets may result in better and faster growth, switching without really being ready can lead to deterioration.

As you implement these strategies into your marketing model, remember to keep current customers engaged through feedback and enhanced experiences.

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why hire an agency
Advantages of digital marketing agencies for your business

Although we have gone a long way in digital marketing, some entrepreneurs still question its usefulness for their business. Business owner’s significant concerns include:

  • “Should we invest considerable sums in it?”
  • “What is the right amount to start with?”
  • “Is it worth it?”
  • “I can’t see what I am paying for,”
  • “I am not an expert in the field. Should I hire an agency?”

Next, the business owner has to decide whether he/she should hire an in-house team or outsource digital marketing to an agency. My answer to that would be biased, so I am listing down some practical benefits of digital marketing agencies and how business owners can use them to their advantage. 

Here goes:

  • They have diverse teams to achieve specific goals.
  • They are more accountable for producing results.
  • Overall, they cost you less as when you look at the scope of the services.
  • They don’t need training. Agencies are already experts in what they do.
  • Agencies are flexible and can efficiently work remotely as per your schedule.
  • All services under one roof.

Let me know what you think of these wondrous factors. I would be happy to answer any questions you might have. 

 

karma kindness
Karma, Kindness & Customer Management

What is Kindness means to you as a business professional? How kind do you want to be with your client or customer? Is there an ROI benchmark on the amount of sweetness you put in in the relationship with a customer? Would you be willing to offer a free service to get a lifetime word of mouth marketing from the customer? In the same way, would it be okay to clean a yard for your neighbor to make him friends for the rest of your life? 

The answers to all these questions depend on prioritizing your goals and what you consider ‘true success.’ It also has to do with what you feel of humanity, Karma, and business culture. They say to keep emotions and business separate, but how can passion exist without emotion? Tricky right?

Let’s try and solve this riddle. I think that the role of Karma in business and customer management is more than we imagine. For example, If you have ever been to a trade show, you might see salespeople at booths offering free stuff to the visitors who stop by. Sometimes people don’t even stop by, but the salesperson tries his best to handover the free item to the person. Do you know why? 

These free items help the visitor remember the name of the booth they went to or walked by. It is a small example of showing Kindness in a business environment. A little act of Kindness like this makes a sweet memory for the visitor. That free item has a symbolic recall reference. It is partly an appreciation of having good faith in business practices. And believe it or not, the ROI for that little transaction per visitor is highly positive.

I have seen Karma taken over business logic in my professional experience over the years. With businesses and their marketing getting digital, the ‘Karma-based sweetness’ transforms into a value-based digital user appearance. 

Did you know 90% of the digital ads right now are sales pitchy? In my opinion, this phenomenon is absolutely a ‘crime’ in the world of modern relationship marketing. Although digital advertising is one of the significant digital success ingredients, you don’t realize that you lose something at the other end of the rope. In simpler words, it is a trade-off deal.

Do you know a Facebook Ad pops up after every four organic posts on your timeline? Isn’t it too much? Also, what makes you think that customers are desperate enough to still engage with your sales-pitched social media ads at such a high impression frequency? That is a little unkind and unfair to the user. The digital consumer is the most literate out of all.

Digital marketing has evolved, and now the stakeholders are pretty mature. Extraordinary results are only possible if you stop selling and start educating your potential customers about your product/service. Follow the philosophy of being kind and generous when it comes to selling your services. Free & valuable content is the best form of Kindness you can give to your customers digitally.

As a marketing agency owner, here is my vision, which I love to share with my clients. I tell them we sell a service, not potatoes. When we take you on board, we take care of you, and you become family, Period. It’s okay not to charge a client for minor development tasks, campaign changes, or anything that pops up at the client’s end unexpectedly and is out of the scope of the current contract. 

Our relationship with clients has been tremendous, and our retention rate of 99% due to the way we treat our clients. Try going the extra mile to ensure that the customer is taken care of, and he will sign you up for life. A smart customer knows that loyalty & Kindness is priceless. 

According to research by HubSpot, 85% of the B2B customers will never talk to a salesperson on call before they had done their thorough internet research. It is a high level of digital literacy we are living in this era. How to deal with such well-informed customers? The only way to win customer’s hearts is Kindness. It’s a win-win. 

Did you realize that If the customer does not buy your product/service even after your kind offer, you still earn the psychic edge over to your next customer for being at a higher moral ground, which is always a victory and creates job satisfaction? Your Kindness and benevolence to the customer will never make you feel low. It is a pride and expresses itself through your body language for the rest of your lives.

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