Digital Marketing Articles To Give A Try -Marketers must comply with current customer data privacy rules, navigate new ones set to take effect in 2022, and manage customer data, all while contending with pressures such as 3rd cookie tracking disappearing. However, 2021 left an indelible impression on the digital marketing industry, with numerous things to improve.
Some of these patterns and lessons were caught in our coverage last year. Below are the best five digital marketing articles everyone should read right now:
- Has Augmented Reality For Marketing Finally Come of Age?
AR-based product visualization can create animated advertising experiences that go beyond traditional advertising to connect with customers profoundly. Marketers can engage with potential customers by utilizing technology that enables customers to try out things in the comfort and privacy of their own homes.
- Facts vs. Fiction: Artificial Intelligence In Digital Marketing
Consider what would happen if your marketing channels could anticipate the future. What would you do if you had access to a crystal ball? To encourage a buy, how about stating the most likely price? Or giving each user a list of search engine results that have been proven as being the most probable to convert? Is it possible to recommend an item through web marketing that is most effective in eliciting an engagement? How about choosing the ideal ad for a user who is most likely to click?
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- The Demise of The Cookie And The Rise of First-Party Data
In recent years, regulators have been intensifying their scrutiny of tech goliaths like Twitter and Facebook, pressuring companies to enhance their privacy and security safeguards and be more open about how they manage user data. Consumer data is being protected by legislation such as the GDPR and the CCPA, which allow customers choice and visibility over how corporations retain and use their data.
- What’s Working In B2B Social Media Marketing?
Employee branding, highlighting C-Suite leaders, and linking social networking and Account-Based Marketing activities should all be considered when creating B2B marketing tactics. These were some of the hottest trends in business-to-business digital marketing right now.
- Marketing Experts Share Their 2021 Trends
All marketers are curious about the state of the industry in 2021. Some wagers are safe as the pandemic continues: There will be more competition on digital networks. Virtual events will remain to be the norm for most marketing events. Other marketing trends, on the other hand, are less visible. Read about the latest digital marketing news on this website.